Chapter 1 : Prelude of ROJAK LINE 【ROJAK LINE前传】

We started from non F&B background. It was just a humble start-up that started from scratch. No experiences in F&B industry, finding the right suppliers, planning for the concept of stall, renovating the stall etc… It means perseverance and hard works

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Chapter 2: The soul of Rojak – Rojak Paste 【Rojak的灵魂】

In discerning between an average and a great Rojak, Rojak paste is quintessential. We tried ROJAK LINE’s paste incessantly prior to the opening of ROJAK LINE stall just to get the Golden Ratio of the Rojak paste. A great Rojak paste should not

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Chapter 3: Rojak’s backbone – on deciding Rojak ingredients 【Rojak的关键躯壳 – 挑选Rojak材料的抉择】

On deciding which ingredients to become part of ROJAK LINE’s menu Rojak, we emphasize the quality of the ingredients, instead of serving you based on costing factor first. In choosing pineapple, we choose Honey pineapple over normal type of pineapple.

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Chapter 4: The art of toasting 【烘烤的艺术】

We believe that a well toasted dough fritter (You Tiao) and bean curd (Tao pok) are indispensable in a qualified Rojak. For this particular reason, we have to let consumer to wait for at least 7 minutes for us to

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Chapter 5: Chilling good Rojak 【冷藏水果所带来的美味】

During the initial opening of ROJAK LINE stall, we exposed all the fruits in the room temperature, and putting it back to refrigerator once the crowd was over. We were worried that the fruits will become not fresh back then.

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Chapter 6: Home made chili 【自制辣椒】

All the chilli used in ROJAK LINE are home made, instead of getting it from supplier. We purchased chili with the supplier in the initial stage of operating, however we decided to get our hands dirty by making the chili

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Chapter 7: The Unsung Rojak Hero – Torch ginger flower 【隐藏的Rojak英雄 – 姜花】

Whilst many may deem that the grounded peanut is the deuteragonist of a great Rojak, we can only agree to a certain extent. What makes a great Rojak paste ticks, a crucial ingredient would be torch ginger flower. Torch ginger

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Chapter 8: Uncompromised in top notched quality – Devil lies in the details 【坚守最高品质的承诺 – 恶魔藏于细节里】

We believe that every little details plays a key role to form the finest Rojak – from the ingredients of Rojak paste, Rojak’s serving ingredients to the hygienic practice of the stall etc. We believe that even the smallest details

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Chapter 9: The relationship between Quality & Price – Quality comes with a price 【品质与价格之间的角力 – 为品质所需付出的价格】

Across the board, high quality always goes in tandem with increased price. In considering buying low price product like food, one must consider the fundamental fact that every business is looking for profits. While any seller can set the price

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Chapter 10: Special chapter: In the battle with marketing of meat industry player – Reviving the image of Absolute Tastiness of Sweet FruitVeg (Vegan & Vegetarian) food 【特别篇章:与肉食经营者之间的角斗 – 重新还原甜蔬果类(素食)的绝对好吃形象】

We are coming from a background who consume meat. We certainly understand the hype of eating meat and the wonderfulness ingrained in the mind even before consuming the food. While we are not here to debate about the tastiness of

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Chapter 11: Life as a hawker – Tiring, sweltering & long working hours 【小贩的生活 – 疲惫,闷热,偏长工作时间】

Before starting the life as a hawker, we were undeterred by our friends and families who cautioned against the potential tolling works that are associated with F&B industry. It is when we came on board and realized that it is

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Chapter 12: In becoming a Specialist- Repetition is a crucial prerequisite 【成为专家 – 熟能生巧 (术业有专攻)】

In the path towards becoming a specialist in any field, repetition does not guarantee that someone will become a specialist, however it is the prerequisite in becoming a specialist in any particular field. When someone keeps repeating the same works

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