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Chapter 1 : Prelude of ROJAK LINE 【ROJAK LINE前传】

ROJAK LINE Rojak

We started from non F&B background. It was just a humble start-up that started from scratch.

No experiences in F&B industry, finding the right suppliers, planning for the concept of stall, renovating the stall etc… It means perseverance and hard works just to get all the things right.

We chose Rojak simply because we love to eat Rojak. We believe we can create a truly great Rojak (we called it ‘The Finest Rojak’) for all the Rojak lovers, and bring back the old good feelings when someone tasted a very nice Rojak.

Choosing to become a hawker is not always a easy path to go. But we are glad that many including DJ, celebrity, food blogger, food critic do love our Rojak, commented or written great reviews, and recognize that ROJAK LINE has really delivered the best Rojak, and live up to the promise of producing – The Finest Rojak.

我们刚开始时并不没有做饮食业的背景。

所有的一切也必须从零开始。

没从事饮食业的背景,就等于一开始比如说从寻找合适的供应商,档口的装潢设计摆设等等,都必须花上更长时间及更多精力以达到我们想要的标准。

选择售卖Rojak,原因是我们本身就是个非常喜欢吃Rojak的人。我们相信我们能创造出一个真正极度好吃的Rojak-我们称之为The Finest Rojak,同时为每一个品尝到一个极好Rojak的人带来品尝以后的极高满足感。

从事小贩这行业绝对不是一条好走之路。很多人包括DJ, 名人,饮食博客,饮食评论家都喜爱我们的Rojak,给与好评,认同ROJAK LINE的确实现了创造出最好及最好吃的Rojak的承诺,对此我们深表感谢,也承诺在未来的日子里会永续不断地做到更好。