Chapter 9: The relationship between Quality & Price – Quality comes with a price 【品质与价格之间的角力 – 为品质所需付出的价格】

Across the board, high quality always goes in tandem with increased price. In considering buying low price product like food, one must consider the fundamental fact that every business is looking for profits. While any seller can set the price as ‘low price’ to entice the buyer, ultimately what and how the food is prepared behind the scene and being served out remains a key question that one must constantly ask oneself.

In crafting the finest Rojak and all other great food, we select the ingredients based on the quality of the combined output, ie the absolute tastiness. In many times, it means we have to bite the bullet of higher cost. We believe this is the necessary path that we must undergo, and we will always place quality (absolute tastiness) as the foremost priority.

In summing up this particular chapter, we would like to quote the legendary investor, Warren Buffet on investing (or in this case, purchasing):

Price is what you pay, value is what you get.

 

在所有领域中,伴随着高品质的将是随之相应提升之价格。当一人在购买任何一项低价格的产品,比如食品时,他(她)必需考虑一个恒久不变的定律-每一个生意的底线就是获利。

任何一个卖家都可定下‘低价’来吸引买家,最终关键在于幕后准备食材者是如何准备食物,以及所呈现出的食物将可能会是用上什么材料制作的,这是每个人在购买产品时所该一直询问,或更恰当地,质问的。

在制作最顶级上佳的Rojak及其他食品时,我们在选择食材上的抉择的首要考量是基于食品所能带出来的最终产品,也就是‘极度好吃’的口感。在很多情况之下,这意味着我们必需为之承担着高成本。我们相信这是制作顶级上佳食品的必经过程,我们也时刻将食品品质所带来的产品(极度好吃)为我们制作食品时的最主要的考量。

在总结这篇章时,我们想引用一位传奇投资者,Warren Buffet的格言:购买产品时的价格是一回事,购买所得到的价值是另一回事。(Price is what you pay, value is what you get)