During the initial opening of ROJAK LINE stall, we exposed all the fruits in the room temperature, and putting it back to refrigerator once the crowd was over.
We were worried that the fruits will become not fresh back then.
We sourced out refrigerator supplier, and invested in the chiller to keep the fruits fresh and cool.
We are glad that chilled fruits taste better and fresher compared to exposed it in the room temperature.
We believe that a well toasted dough fritter (You Tiao) and bean curd (Tao pok) are indispensable in a qualified Rojak.
For this particular reason, we have to let consumer to wait for at least 7 minutes for us to toast the dough fritter and bean curd, to make it crispy.
The taste of dough fritter and bean curd is in their best form while it is hot. Hence it is advisable to consume it as soon as you could.
In discerning between an average and a great Rojak, Rojak paste is quintessential.
We tried ROJAK LINE’s paste incessantly prior to the opening of ROJAK LINE stall just to get the Golden Ratio of the Rojak paste.
A great Rojak paste should not be too sweet, has wonderful smell, and should blend well with all the ingredients of Rojak.
We used our secret recipe to expel the pungent smell of typical shrimp paste (‘Haeko’) while retaining the unique taste of it.
The taste is absolutely amazing when it combines with ROJAK LINE’s selected ingredients and ROJAK LINE’s Finest Rojak paste.
We started from non F&B background. It was just a humble start-up that started from scratch. No experiences in F&B industry, finding the right suppliers, planning for the concept of stall, renovating the stall etc… It means perseverance and hard works just to get all the things right.
We chose Rojak simply because we love to eat Rojak. We believe we can create a truly great Rojak (we called it ‘The Finest Rojak’) for all the Rojak lovers, and bring back the old good feelings when someone tasted a very nice Rojak.
Choosing to become a hawker is not always a easy path to go. But we are glad that many love our Rojak, and recognize that Rojak Line has really delivered the best Rojak.
Honey Pineapple, Red Apple, ‘Luo Han’ Guava, Japanese Cucumber & Turnip with ROJAK LINE’s Finest Rojak Paste.