Chapter 12: In becoming a Specialist- Repetition is a crucial prerequisite 【成为专家 – 熟能生巧 (术业有专攻)】

In the path towards becoming a specialist in any field, repetition does not guarantee that someone will become a specialist, however it is the prerequisite in becoming a specialist in any particular field.

When someone keeps repeating the same works over and over again, he/she will then only be able to glean all the tiny little things that need to be improved further, if he/she has the desire to keep improving his/her products/services. The feedback that he/she gathered daily will become his/her precious friend in pushing him/her to be the specialist in the field.

In preparing Rojak day in and day out, we will then be able to find out all the smallest thing that could potentially improve further, and producing Rojak better day by day, and hence becomes a Rojak specialist.

How well and professional a person can handle all the little small things is the key in differentiating between a generalist and a specialist.






Chapter 9: The relationship between Quality & Price – Quality comes with a price 【品质与价格之间的角力 – 为品质所需付出的价格】

Across the board, high quality always goes in tandem with increased price. In considering buying low price product like food, one must consider the fundamental fact that every business is looking for profits. While any seller can set the price as ‘low price’ to entice the buyer, ultimately what and how the food is prepared behind the scene and being served out remains a key question that one must constantly ask oneself.

In crafting the finest Rojak and all other great food, we select the ingredients based on the quality of the combined output, ie the absolute tastiness. In many times, it means we have to bite the bullet of higher cost. We believe this is the necessary path that we must undergo, and we will always place quality (absolute tastiness) as the foremost priority.

In summing up this particular chapter, we would like to quote the legendary investor, Warren Buffet on investing (or in this case, purchasing):

Price is what you pay, value is what you get.





在总结这篇章时,我们想引用一位传奇投资者,Warren Buffet的格言:购买产品时的价格是一回事,购买所得到的价值是另一回事。(Price is what you pay, value is what you get)

Chapter 8: Uncompromised in top notched quality – Devil lies in the details 【坚守最高品质的承诺 – 恶魔藏于细节里】

We believe that every little details plays a key role to form the finest Rojak – from the ingredients of Rojak paste, Rojak’s serving ingredients to the hygienic practice of the stall etc. We believe that even the smallest details such as the length and width of the skewer(stick) would influence the optimum utility when one’s tasting the finest Rojak.

To maintain the highest quality of food would require consistent efforts from the stallholder, and we are committed in handling all the nitty-gritties to craft out the best quality food to the public.


我们相信在制作最顶级上佳Rojak的整个过程里,每一个细节都将发挥着其关键作用-从Rojak的酱料,Rojak的材料,到档口的卫生严格标准等等。我们相信一个最小的细节,比如吃Rojak用的竹签 (skewer/stick)的长度及厚度,都最终影响到食客在品尝到一个上佳Rojak时的满意度。


Chapter 7: The Unsung Rojak Hero- Torch ginger flower 【隐藏的Rojak英雄-姜花】

Whilst many may deem that the grounded peanut is the deuteragonist of a great Rojak, we can only agree to a certain extent.

What makes a great Rojak paste ticks, a crucial ingredient would be torch ginger flower.

Torch ginger flower has a unique natural flavor that will bring out the Rojak paste to be more flavorful.

Although the cost of ginger flower is relatively high, we remain committed to put in the optimum amount of torch ginger flower into the Rojak paste.






Mini Bulk Individual Pack

ROJAK LINE Mini Bulk Individual Pack is ideal for:

  •    Gift
  •    Event
  •    Meeting
  •    Tea break
  •    Gathering


Mini bulk individual packs will be packed in individual take away box and separate sauce.


You Tiao and Tau Pok will be pack separately in a big container, one tong will be provided.


MOQ: 50 packets

Chapter 6: Home made chili 【自制辣椒】

All the chilli used in ROJAK LINE are home made, instead of getting it from supplier.

We purchased chili with the supplier in the initial stage of operating, however we decided to get our hands dirty by making the chili on our own.

It took hours to prepare the chili, at similar cost if compared with getting it from supplier. The cost will be in the contrary higher than the supplied chili if factored in the logistic and manpower cost.

We would not go to this extra miles if not because of the taste is much better.

Home made chilli will be fresher, does not contain any preservative, and again, it blends well with ROJAK LINE’s menu Rojak for those who loves to have spiciness in Rojak.


所有ROJAK LINE所采用的辣椒都是自制,而不是从供应商方面采购。




自制辣椒会比较新鲜,可真正尝到辣椒本身的味道,无添加防腐剂,也与ROJAK LINE系列的Rojak极为搭配。这算是我们为喜欢Rojak有辣度的Rojak lovers所献上的一份努力。

Chapter 5: Chilling good Rojak 【冷藏水果所带来的美味】

During the initial opening of ROJAK LINE stall, we exposed all the fruits in the room temperature, and putting it back to refrigerator once the crowd was over.

We were worried that the fruits will become not fresh back then.

We sourced out refrigerator supplier, and invested in the chiller to keep the fruits fresh and cool.

As the 1st Rojak stall owner who used chiller to chill the fruits, we are glad that chilled fruits in Rojak will taste better and fresher compared to exposed it in the room temperature.





Chapter 4: The art of toasting 【烘烤的艺术】

We believe that a well toasted dough fritter (You Tiao) and bean curd (Tao pok) are indispensable in a qualified Rojak.

For this particular reason, we have to let consumer to wait for at least 7 minutes for us to toast the dough fritter and bean curd, to make it crispy.

The taste of dough fritter and bean curd is in their best form while it is hot. Hence it is advisable to consume it as soon as you could.




Chapter 3: Rojak’s backbone – on deciding Rojak ingredients 【Rojak的关键躯壳 – 挑选Rojak材料的抉择】

On deciding which ingredients to become part of ROJAK LINE’s menu Rojak, we emphasize the quality of the ingredients, instead of serving you based on costing factor first.

In choosing pineapple, we choose Honey pineapple over normal type of pineapple.

Sliced honey pineapple

Sliced honey pineapple.

Honey pineapple

Honey pineapple

In choosing guava, we choose ‘Luo Han’ guava- a premium Guava over normal type of guava.

Sliced guava

Sliced guava



In choosing cucumber, we choose Japanese cucumber over normal type of cucumber.

Sliced japanese cucumber

Sliced japanese cucumber

Japanese Cucumber

Japanese cucumber

We have chosen a very good quality dough fritter (You Tiao) and bean curd (Tao pok) after long time of searching the best fitted dough fritter and bean curd. Both of it matched extremely well with ROJAK LINE’s Finest Rojak sauce.




Honey pineapple

Honey pineapple

Sliced honey pineapple

Sliced honey pineapple




Sliced guava

Sliced guava


Sliced japanese cucumber

我们所采用的油条及豆卜都拥有着高品质。所采用的油条及豆卜都是在长时间寻找合适供应商后才找到及采用的。油条及豆卜都是与ROJAK LINE酱有着极好的搭配,所碰撞出的口感也极佳。

Chapter 2: The soul of Rojak – Rojak Paste 【Rojak的灵魂】

In discerning between an average and a great Rojak, Rojak paste is quintessential.

We tried ROJAK LINE’s paste incessantly prior to the opening of ROJAK LINE stall just to get the Golden Ratio of the Rojak paste.

A great Rojak paste should not be too sweet, has wonderful smell, and should blend well with all the ingredients of Rojak.

We used our secret recipe to expel the pungent smell of typical shrimp paste (‘Haeko’) while retaining the unique taste of it.

The taste is absolutely amazing when it combines with ROJAK LINE’s selected ingredients and ROJAK LINE’s Finest Rojak paste.