Chapter 12: In becoming a Specialist- Repetition is a crucial prerequisite 【成为专家 – 熟能生巧 (术业有专攻)】

In the path towards becoming a specialist in any field, repetition does not guarantee that someone will become a specialist, however it is the prerequisite in becoming a specialist in any particular field.

When someone keeps repeating the same works over and over again, he/she will then only be able to glean all the tiny little things that need to be improved further, if he/she has the desire to keep improving his/her products/services. The feedback that he/she gathered daily will become his/her precious friend in pushing him/her to be the specialist in the field.

In preparing Rojak day in and day out, we will then be able to find out all the smallest thing that could potentially improve further, and producing Rojak better day by day, and hence becomes a Rojak specialist.

How well and professional a person can handle all the little small things is the key in differentiating between a generalist and a specialist.

 

在通往成为任何一个领域的专家时,重复不断地运作同一件事不能保证一个人就可因为这样而成为一个专家,但重复不断地运作同一件事将是成为专家的先决条件。

当一个人在不断重复着相同工作时,他/她才能从其中发现到一些可再改进的极细微的事物,前提是他/她有着想要改进的欲望。而此时从每天所吸收的宝贵反馈就将发挥其作用,进一步的把他/她跻身成专家行列。

每天重复的准备Rojak给各位食客们,可让我们不断地从中挑出极小的毛病,并不断的改善它。而这,也将让Rojak精益求精地变得益发好吃,也因此从中成为一名Rojak专家。

如何掌控好一件事物的一切细节,将是分辨出此人是否是个专家的关键所在。

Chapter 9: The relationship between Quality & Price – Quality comes with a price 【品质与价格之间的角力 – 为品质所需付出的价格】

Across the board, high quality always goes in tandem with increased price. In considering buying low price product like food, one must consider the fundamental fact that every business is looking for profits. While any seller can set the price as ‘low price’ to entice the buyer, ultimately what and how the food is prepared behind the scene and being served out remains a crux question that one must constantly ask oneself.

In crafting the finest Rojak and all other great food, we select the ingredients based on the quality of the combined output, ie the absolute tastiness. In many times, it means we have to bite the bullet of higher cost. We believe this is the necessary path that we must undergo, and we will always place quality (absolute tastiness) as the foremost priority.

In summing up this particular chapter, we would like to quote the legendary investor, Warren Buffet on investing (or in this case, purchasing):

Price is what you pay, value is what you get.

 

在所有领域中,伴随着高品质的将是随之相应提升之价格。当一人在购买任何一项低价格的产品,比如食品时,他(她)必需考虑一个恒久不变的定律-每一个生意的底线就是获利。

任何一个卖家都可定下‘低价’来吸引买家,最终关键在于幕后准备食材者是如何准备食物,以及所呈现出的食物将可能会是用上什么材料制作的,这是每个人在购买产品时所该一直询问,或更恰当地,质问的。

在制作最顶级上佳的Rojak及其他食品时,我们在选择食材上的抉择的首要考量是基于食品所能带出来的最终产品,也就是‘极度好吃’的口感。在很多情况之下,这意味着我们必需为之承担着高成本。我们相信这是制作顶级上佳食品的必经过程,我们也时刻将食品品质所带来的产品(极度好吃)为我们制作食品时的最主要的考量。

在总结这篇章时,我们想引用一位传奇投资者,Warren Buffet的格言:购买产品时的价格是一回事,购买所得到的价值是另一回事。(Price is what you pay, value is what you get)

Chapter 8: Uncompromised in top notched quality – Devil lies in the details 【坚守最高品质的承诺 – 恶魔藏于细节里】

We believe that every little details plays a key role to form the finest Rojak – from the ingredients of Rojak paste, Rojak’s serving ingredients to the hygienic practice of the stall etc. We believe that even the smallest details such as the length and width of the skewer(stick) would influence the optimum utility when one’s tasting the finest Rojak.

To maintain the highest quality of food would require consistent efforts from the stallholder, and we are committed in handling all the nitty-gritties to craft out the best quality food to the public.

 

我们相信在制作最顶级上佳Rojak的整个过程里,每一个细节都将发挥着其关键作用-从Rojak的酱料,Rojak的材料,到档口的卫生严格标准等等。我们相信一个最小的细节,比如吃Rojak用的竹签 (skewer/stick)的长度及厚度,都最终影响到食客在品尝到一个上佳Rojak时的满意度。

要长期的坚守着食品的最高品质,必需取自于档主本身对其之坚持。而对此,我们也坚持的将一切最微小的细节做好,以呈现最高品质-最好吃的食物给大家。

Chapter 7: The Unsung Rojak Hero – Torch ginger flower 【隐藏的Rojak英雄 – 姜花】

Whilst many may deem that the grounded peanut is the deuteragonist of a great Rojak, we can only agree to a certain extent.

What makes a great Rojak paste ticks, a crucial ingredient would be torch ginger flower.

Torch ginger flower has a unique natural flavor that will bring out the Rojak paste to be more flavorful.

Although the cost of ginger flower is relatively high, we remain committed to put in the optimum amount of torch ginger flower into the Rojak paste.

 

许多人或许会认为花生碎在Rojak里头扮演着‘第二主角’的身份,我们只能对此说法有着某种层度的认同。

我们认为,姜花,乃是让一个上佳Rojak有着画龙点睛的效果。

姜花所拥有的独特香味可为Rojak酱本身带来更丰富的层次感。

虽然姜花的成本相当高,我们还是坚持放入最佳比例的姜花进Rojak醤里。

Chapter 6: Home made chili 【自制辣椒】

All the chilli used in ROJAK LINE are home made, instead of getting it from supplier.

We purchased chili with the supplier in the initial stage of operating, however we decided to get our hands dirty by making the chili on our own.

It took hours to prepare the chili, at similar cost if compared with getting it from supplier. The cost will be in the contrary higher than the supplied chili if factored in the logistic and manpower cost.

We would not go to this extra miles if not because of the taste is much better.

Home made chilli will be fresher and does not contain any preservative. The tinge of chili aroma adds a little more flavor into the Rojak, on top of the kick of the spiciness, if you opt to have spiciness in the Rojak.

 

所有ROJAK LINE所采用的辣椒都是自制,而不是从供应商方面采购。

刚开始时我们是向供应商购买辣椒,然而之后我们决定自制辣椒,就算自制辣椒其实可说得上是自找麻烦。

自制辣椒得耗上相当长的时间,费力,而自制辣椒的成本本身也会与供应商采购的辣椒不相上下。倘若考虑到运输及人工成本,自制辣椒的成l本将比向供应商取货来的更高。

若非自制辣椒比起供应商辣椒口感来得更好,我们肯定不会不辞辛苦地自制起辣椒。

自制辣椒会比较新鲜及无添加防腐剂。如果你选择要辣,辣椒本身的微香味及辣度都与ROJAK LINE系列的Rojak搭配得很好。

 

Chapter 5: Chilling good Rojak 【冷藏水果所带来的美味】

During the initial opening of ROJAK LINE stall, we exposed all the fruits in the room temperature, and putting it back to refrigerator once the crowd was over.

We were worried that the fruits will become not fresh back then.

We sourced out refrigerator supplier, and invested in the chiller to keep the fruits fresh and cool.

As the 1st Rojak stall owner who used chiller to chill the fruits, we are glad that chilled fruits in Rojak will taste better and fresher compared to exposed it in the room temperature.

 

刚开业时,我们都是把切好的水果摆放在外,而当人潮高峰期过后,再把水果放进冰箱里。在当时,我们是极度担忧水果的新鲜度,担心水果在室内相当的高温情况下还能不能保持水果应有的新鲜度,甚至导致水果发臭。

就此,我们就到市场上寻找着适当的器材来解决这个问题。而在寻找到合适的桌面冰箱以后,也立刻投下资金购置这台机器以保存水果的新鲜度。

我们感到欣慰的是成为新加坡首家使用桌面冰箱冷藏水果的Rojak摊主,而相较于把水果曝放于室温环境,冷藏的水果将为Rojak本身带来更好的口感,也将更为新鲜。

Chapter 4: The art of toasting 【烘烤的艺术】

We believe that a well toasted dough fritter (You Tiao) and bean curd (Tao pok) are indispensable in a qualified Rojak.

For this particular reason, we have to let consumer to wait for at least 7 minutes for us to toast the dough fritter and bean curd, to make it crispy.

The taste of dough fritter and bean curd is in their best form while it is hot. Hence it is advisable to consume it as soon as you could.

 

我们相信一个烘烤得当的油条及豆卜乃是在一个好的Rojak当中扮演着必不可少的角色。也正因为如此,我们必须让食客等上至少7分钟已让油条及豆卜烤上适当的脆度。

我们强烈建议食客能在油条及豆卜还热的情况下吃,因为在这时的油条及豆卜会拥有最佳口感,及将为食客带来最高满足感。

Chapter 3: Rojak’s backbone – on deciding Rojak ingredients 【Rojak的关键躯壳 – 挑选Rojak材料的抉择】

On deciding which ingredients to become part of ROJAK LINE’s menu Rojak, we emphasize the quality of the ingredients, instead of serving you based on costing factor first.

In choosing pineapple, we choose Honey pineapple over normal type of pineapple.

Sliced honey pineapple

Sliced honey pineapple.

Honey pineapple

Honey pineapple

In choosing guava, we choose ‘Luo Han’ guava- a premium Guava over normal type of guava.

Sliced guava

Sliced guava

Guava

Guava

In choosing cucumber, we choose Japanese cucumber over normal type of cucumber.

Sliced japanese cucumber

Sliced japanese cucumber

Japanese Cucumber

Japanese cucumber

We have chosen a very good quality dough fritter (You Tiao) and bean curd (Tao pok) after long time of searching the best fitted dough fritter and bean curd. Both of it matched extremely well with ROJAK LINE’s Finest Rojak sauce.

 

在挑选Rojak材料的过程中,我们首要的注重Rojak材料的所带来的品质,而非将材料价格因素放于首要考量以内。

关于选择黄梨,我们选择‘蜂蜜黄梨’,而不选择普通黄梨:

Honey pineapple

Honey pineapple

Sliced honey pineapple

Sliced honey pineapple

关于选择番石榴,我们选择罗汉番石榴,而不选择普通番石榴:

Guava

Guava

Sliced guava

Sliced guava

关于选择黄瓜,我们选择日本黄瓜,而不选择普通黄瓜:

Sliced japanese cucumber

我们所采用的油条及豆卜都拥有着高品质。所采用的油条及豆卜都是在长时间寻找合适供应商后才找到及采用的。油条及豆卜都是与ROJAK LINE酱有着极好的搭配,所碰撞出的口感也极佳。