In the path towards becoming a specialist in any field, repetition does not guarantee that someone will become a specialist, however it is the prerequisite in becoming a specialist in any particular field.
When someone keeps repeating the same works over and over again, he/she will then only be able to glean all the tiny little things that need to be improved further, if he/she has the desire to keep improving his/her products/services. The feedback that he/she gathered daily will become his/her precious friend in pushing him/her to be the specialist in the field.
In preparing Rojak day in and day out, we will then be able to find out all the smallest thing that could potentially improve further, and producing Rojak better day by day, and hence becomes a Rojak specialist.
How well and professional a person can handle all the little small things is the key in differentiating between a generalist and a specialist.
Across the board, high quality always goes in tandem with increased price. In considering buying low price product like food, one must consider the fundamental fact that every business is looking for profits. While any seller can set the price as ‘low price’ to entice the buyer, ultimately what and how the food is prepared behind the scene and being served out remains a crux question that one must constantly ask oneself.
In crafting the finest Rojak and all other great food, we select the ingredients based on the quality of the combined output, ie the absolute tastiness. In many times, it means we have to bite the bullet of higher cost. We believe this is the necessary path that we must undergo, and we will always place quality (absolute tastiness) as the foremost priority.
In summing up this particular chapter, we would like to quote the legendary investor, Warren Buffet on investing (or in this case, purchasing):
Price is what you pay, value is what you get.
在总结这篇章时，我们想引用一位传奇投资者，Warren Buffet的格言：购买产品时的价格是一回事，购买所得到的价值是另一回事。(Price is what you pay, value is what you get)
We believe that every little details plays a key role to form the finest Rojak – from the ingredients of Rojak paste, Rojak’s serving ingredients to the hygienic practice of the stall etc. We believe that even the smallest details such as the length and width of the skewer(stick) would influence the optimum utility when one’s tasting the finest Rojak.
To maintain the highest quality of food would require consistent efforts from the stallholder, and we are committed in handling all the nitty-gritties to craft out the best quality food to the public.
Whilst many may deem that the grounded peanut is the deuteragonist of a great Rojak, we can only agree to a certain extent.
What makes a great Rojak paste ticks, a crucial ingredient would be torch ginger flower.
Torch ginger flower has a unique natural flavor that will bring out the Rojak paste to be more flavorful.
Although the cost of ginger flower is relatively high, we remain committed to put in the optimum amount of torch ginger flower into the Rojak paste.
ROJAK LINE Mini Bulk Individual Pack is ideal for:
- Tea break
Mini bulk individual packs will be packed in individual take away box and separate sauce.
MOQ: 50 packets
All the chilli used in ROJAK LINE are home made, instead of getting it from supplier.
We purchased chili with the supplier in the initial stage of operating, however we decided to get our hands dirty by making the chili on our own.
It took hours to prepare the chili, at similar cost if compared with getting it from supplier. The cost will be in the contrary higher than the supplied chili if factored in the logistic and manpower cost.
We would not go to this extra miles if not because of the taste is much better.
Home made chilli will be fresher and does not contain any preservative. The tinge of chili aroma adds a little more flavor into the Rojak, on top of the kick of the spiciness, if you opt to have spiciness in the Rojak.
During the initial opening of ROJAK LINE stall, we exposed all the fruits in the room temperature, and putting it back to refrigerator once the crowd was over.
We were worried that the fruits will become not fresh back then.
We sourced out refrigerator supplier, and invested in the chiller to keep the fruits fresh and cool.
As the 1st Rojak stall owner who used chiller to chill the fruits, we are glad that chilled fruits in Rojak will taste better and fresher compared to exposed it in the room temperature.
We believe that a well toasted dough fritter (You Tiao) and bean curd (Tao pok) are indispensable in a qualified Rojak.
For this particular reason, we have to let consumer to wait for at least 7 minutes for us to toast the dough fritter and bean curd, to make it crispy.
The taste of dough fritter and bean curd is in their best form while it is hot. Hence it is advisable to consume it as soon as you could.
On deciding which ingredients to become part of ROJAK LINE’s menu Rojak, we emphasize the quality of the ingredients, instead of serving you based on costing factor first.
In choosing pineapple, we choose Honey pineapple over normal type of pineapple.
Sliced honey pineapple.
In choosing guava, we choose ‘Luo Han’ guava- a premium Guava over normal type of guava.
In choosing cucumber, we choose Japanese cucumber over normal type of cucumber.
Sliced japanese cucumber
We have chosen a very good quality dough fritter (You Tiao) and bean curd (Tao pok) after long time of searching the best fitted dough fritter and bean curd. Both of it matched extremely well with ROJAK LINE’s Finest Rojak sauce.
Sliced honey pineapple
Sliced japanese cucumber