Chapter 10: Special chapter: In the battle with marketing of meat industry player – Reviving the image of Absolute Tastiness of Sweet FruitVeg (Vegan & Vegetarian) food 【特别篇章:与肉食经营者之间的角斗 – 重新还原甜蔬果类(素食)的绝对好吃形象】

We are coming from a background who consume meat. We certainly understand the hype of eating meat and the wonderfulness ingrained in the mind even before consuming the food.

While we are not here to debate about the tastiness of meat, we are awed by how general public may perceive about the blandness of a Sweet FruitVeg (Vegan or Vegetarian) dish would be. We are part of them previously as well. This should give credits to the successful marketing of meat industry player.

Think again.

What makes Kentucky fried chicken great is its seasoning, instead of the chicken. One should aware that most, if not all of the KFC seasoning are derived from spices, which are plant-based (vegetable), which in turn make KFC tastes great. The unlabeled ‘vegetarian/vegan’ absolute tasty food list goes on: grape, chocolate, potato chips, pistachio…

Vegan & Vegetarian food can be sinful, sexy, and exceptionally tasty, just like or surpassing the meaty products, for sure.

 

我们本身也吃肉。我们绝对了解所谓吃肉的美味,甚至于在还没吃肉前已藏在脑海里的美好。

我们并无兴趣想要针对到底肉类好不好吃来进行一场辩论,我们只是对普片大众关于甜蔬果类(素食)的刻板单一口感印象感到相当震惊。我们在这之前也是其中一员。我们可将此现象归功于肉类经营者的成功行销。

不妨再想一想。。。

肯德基炸鸡的美味来源,起自于肯德基独有的炸鸡粉,而不是它的肉鸡本身。各位必需了解到,肯德基炸鸡粉的成分,多数,亦或者是全部都来自于香料,而香料取自于植物(素),而正是这才让肯德基炸鸡如此的美味。不被素所标签的绝对好吃食品多不胜数:葡萄,巧克力,薯片,开心果。。。

甜蔬果类(素食)绝对也可以充满罪恶感,富有魅力,绝对好吃,就像甚至超越肉类食品般的美好。

 

Chapter 6: Home made chili 【自制辣椒】

All the chilli used in ROJAK LINE are home made, instead of getting it from supplier.

We purchased chili with the supplier in the initial stage of operating, however we decided to get our hands dirty by making the chili on our own.

It took hours to prepare the chili, at similar cost if compared with getting it from supplier. The cost will be in the contrary higher than the supplied chili if factored in the logistic and manpower cost.

We would not go to this extra miles if not because of the taste is much better.

Home made chilli will be fresher and does not contain any preservative. The tinge of chili aroma adds a little more flavor into the Rojak, on top of the kick of the spiciness, if you opt to have spiciness in the Rojak.

 

所有ROJAK LINE所采用的辣椒都是自制,而不是从供应商方面采购。

刚开始时我们是向供应商购买辣椒,然而之后我们决定自制辣椒,就算自制辣椒其实可说得上是自找麻烦。

自制辣椒得耗上相当长的时间,费力,而自制辣椒的成本本身也会与供应商采购的辣椒不相上下。倘若考虑到运输及人工成本,自制辣椒的成l本将比向供应商取货来的更高。

若非自制辣椒比起供应商辣椒口感来得更好,我们肯定不会不辞辛苦地自制起辣椒。

自制辣椒会比较新鲜及无添加防腐剂。如果你选择要辣,辣椒本身的微香味及辣度都与ROJAK LINE系列的Rojak搭配得很好。

 

Party Set

$50 ideal for about 11 – 15 pax.

 

$70 ideal for about 18 – 22 pax.

 

$90 ideal for about 23 – 29 pax.

 

$120 ideal for about 32 – 40 pax.

 

Toasted You Tiao (Dough Fritter), Tau Pok (Bean Curd), Honey Pineapple, Red Apple, ‘Luo Han’ Guava, Japanese Cucumber, Turnip, ROJAK LINE’s Finest Rojak Paste, Peanuts and Chilli Padi.

 

Due to fruits seasonal factor, we may substitute the above mentioned fruits by other fruits.

You Tiao (Dough Fritter) Rojak / You Tiao Biscuit Rojak

You Tiao Rojak – Rojak comes with only the You Tiao & ROJAK LINE’s Finest Rojak paste. It is crispy and the texture inside would be a little bit soft.

 

You Tiao Biscuit Rojak – Rojak comes with only crunchy You Tiao that is biscuit alike & ROJAK LINE’s Finest Rojak paste.
– waiting time is about 10-15 mins for You Tiao Biscuit –