Chapter 10: Special chapter: In the battle with marketing of meat industry player – Reviving the image of Absolute Tastiness of Sweet FruitVeg (Vegan & Vegetarian) food 【特别篇章：与肉食经营者之间的角斗 – 重新还原甜蔬果类（素食）的绝对好吃形象】
We are coming from a background who consume meat. We certainly understand the hype of eating meat and the wonderfulness ingrained in the mind even before consuming the food.
While we are not here to debate about the tastiness of meat, we are awed by how general public may perceive about the blandness of a Sweet FruitVeg (Vegan or Vegetarian) dish would be. We are part of them previously as well. This should give credits to the successful marketing of meat industry player.
What makes Kentucky fried chicken great is its seasoning, instead of the chicken. One should aware that most, if not all of the KFC seasoning are derived from spices, which are plant-based (vegetable), which in turn make KFC tastes great. The unlabeled ‘vegetarian/vegan’ absolute tasty food list goes on: grape, chocolate, potato chips, pistachio…
Vegan & Vegetarian food can be sinful, sexy, and exceptionally tasty, just like or surpassing the meaty products, for sure.